I manage multiple WordPress sites — for my agency clients and for my own projects. Between all of them, my weekly site management routine takes about 5 hours. Total. That includes updates, SEO, content creation, email, analytics, and monitoring.
This isn’t because I cut corners. It’s because AI handles the heavy lifting and I make the decisions. Here’s my exact weekly routine.
Monday: Updates & Health Check (45 minutes)
Every Monday morning, I open the terminal. Claude Code connects to each server via SSH and:
- Checks for WordPress core, plugin, and theme updates
- Backs up each database (automatic, 60 seconds per site)
- Updates everything, one plugin at a time
- Checks for broken pages or errors after updates
- Reports back with a summary
If something breaks — and it rarely does — Claude Code reads the error log, identifies the conflict, and either fixes it or tells me exactly what to do. Most of that 45 minutes is me drinking coffee while AI does the work.
Tuesday: SEO Review (1 hour)
I export Google Search Console data — impressions, clicks, average position — and paste it into Claude in the browser. My prompt:
“Analyze this data. What pages are losing traffic? What keywords am I close to ranking for? Give me 5 specific actions for this week.”
Then I execute those actions using Claude Code and WP-CLI. Bulk-update meta descriptions, add internal links, optimize headings. What agencies deliver as a monthly report, I turn into weekly action.
Wednesday: Content Creation (1.5 hours)
I keep a content calendar in a markdown file (planned with AI at the start of each quarter). Each Wednesday:
- Pick the next topic from the calendar
- Write a 3-sentence brief: who it’s for, what problem it solves, key points
- Let Claude Code draft the post
- Review and edit — add my perspective, remove fluff, sharpen the angle
- Publish directly via WP-CLI
Idea to published post: about 90 minutes. It’s not generic AI content — it’s my ideas and expertise, written and formatted faster.
Thursday: Email & Community (45 minutes)
One email per week to the list. Claude helps draft it based on what I published or learned that week. Plus 15-20 minutes in the community answering questions and celebrating member wins.
Friday: Analytics & Planning (1 hour)
End of week, I check the numbers. Google Analytics data goes into Claude: “What worked? What didn’t? Trends I should know about?” Then I adjust next week’s priorities.
I also review Checkly — my automated monitoring tool that tests critical pages every few minutes. If anything flagged during the week, I fix it now.
The Total: Under 5 Hours
- Monday: 45 min (updates & health check)
- Tuesday: 60 min (SEO)
- Wednesday: 90 min (content)
- Thursday: 45 min (email & community)
- Friday: 60 min (analytics & planning)
- Total: 5 hours
Five hours a week to fully manage a WordPress site — updates, security, SEO, content, email, analytics, and monitoring. No dashboard clicking. No waiting for anyone.
This is the system I teach in WP AI Mastery. The same routine, adapted for site owners who want to take control.