Curriculum
This isn’t a video library. It’s a live coaching program — a real professional WordPress workflow powered by AI, built from decades of hands-on experience.
Prerequisites
- → Mac computer (macOS) — all lessons, terminal commands, and screen recordings are Mac-only. Windows is not covered.
- → A WordPress site (or willingness to set one up during the course)
- → Claude Pro subscription ($20/mo)
10 Modules · 51 Sessions · 4 Weeks
1
Workspace Setup
📦 7 Lessons⏱ Week 1
1.1 The Philosophy: AI Does, AI Verifies, You Direct
Why we use one AI to do the work and another to check it. The mindset shift that changes everything.
1.2 Terminal Basics — Your New Command Center
What the terminal is, how to open it, basic navigation. No fear — just a text window that gives you superpowers.
1.3 Installing & Configuring Claude Code
Install Claude Code on your machine. First run, authentication, and understanding how it works inside the terminal.
1.4 Chrome + Claude — Your AI Quality Control
Set up Claude in the browser. How to use it as a reviewer, prompt writer, and strategy partner alongside terminal Claude.
1.5 Local by Flywheel — Your Safe Playground
Install Local, create your first local WordPress site. Why you should never experiment on a live site.
1.6 Project Folder Structure
How to organize your projects: Projects/project-name/ with dedicated folders for web content, docs, and assets.
1.7 Your First Claude Code Session
Open terminal, navigate to your project, talk to Claude Code. Watch it create files, read your site, answer questions. Hands-on.
2
WordPress from the Terminal
📦 5 Lessons⏱ Week 1
2.1 WP-CLI — Why You’ll Never Use the Dashboard the Same Way Again
What WP-CLI is and why it’s 10x faster than clicking through menus. Install and connect to your local site.
2.2 Essential WP-CLI Commands
post, page, option, plugin, theme, user, menu — the commands that replace 90% of dashboard clicking.
2.3 SSH — Connecting to Your Live Server
What SSH is, how to connect, navigating your hosting environment. Your remote control for any server.
2.4 Bulk Operations with Claude Code + WP-CLI
Create 10 pages, update 50 posts, change site settings — all in one command session. Claude Code writes the commands, you approve.
2.5 Practice: Build a Complete Site from Terminal
Theme setup, pages, menus, settings — build an entire WordPress site without touching the dashboard once.
3
CLAUDE.md & Project Context System
📦 6 Lessons⏱ Week 2
3.1 What Is CLAUDE.md and Why It Changes Everything
The file that gives Claude Code persistent memory about your project. Write it once, benefit forever.
3.2 Writing Your First CLAUDE.md
The template: project description, brand info, technical stack, conventions, file structure. Hands-on.
3.3 MD Files as Your Project Brain
Business plans, changelogs, web content, meeting notes — all in markdown. Why plain text beats Notion and Google Docs.
3.4 The Memory System — Making AI Remember You
How Claude Code’s memory works. User preferences, project context, feedback loops. Train it to work YOUR way.
3.5 The Two-AI Workflow in Practice
Terminal Claude does the work. Browser Claude reviews it. You direct both. A complete walkthrough with a real project.
3.6 Prompt Engineering That Actually Works
Stop writing vague prompts. Learn to give Claude Code precise context, constraints, and expected output format.
4
Building & Managing Sites with AI
📦 6 Lessons⏱ Week 2
4.1 Theme Setup & Configuration via Terminal
Install a theme, configure colors, typography, and layouts — all through Claude Code and WP-CLI.
4.2 Page Creation — From MD Brief to Live Page
Write your content plan in markdown, let Claude Code turn it into WordPress pages with proper blocks and structure.
4.3 Content Generation — You Direct, AI Writes
How to brief Claude Code for page content, blog posts, product descriptions. Your voice, AI speed.
4.4 Quality Control with Browser Claude
Copy your page URL into Chrome Claude. Ask it to review content, check for errors, suggest improvements. AI auditing AI.
4.5 Menus, Widgets, and Site Settings
Navigation menus, footer content, site identity — configure everything from the terminal.
4.6 Full Site Build — Start to Finish
Build a complete website in one session: planning in MD, building with Claude Code, reviewing with browser Claude.
5
APIs, Application Passwords & Integrations
📦 4 Lessons⏱ Week 3
5.1 What Is an API? (Plain English)
APIs are how software talks to software. Demystified with real WordPress examples you can see and touch.
5.2 WordPress REST API — Your Site’s Hidden Superpower
Every WordPress site has a built-in API. Learn to read, create, and update content from outside the dashboard.
5.3 Application Passwords — Secure API Access
Generate Application Passwords in WordPress, authenticate API requests. The safe way to let external tools talk to your site.
5.4 Practical API Workflows with Claude Code
Use Claude Code to call your site’s API: create posts remotely, pull data, automate content publishing.
6
SEO & GEO — AI-Powered Search Strategy
📦 6 Lessons⏱ Week 3
6.1 Feed Your SEO Reports to AI
Export Search Console and Analytics data, paste into Claude. Get plain-English analysis and an action plan in minutes.
6.2 Keyword Research & Content Planning with AI
Find gaps, plan topics, build a content calendar — Claude does the research, you make the decisions.
6.3 Bulk SEO Optimization via Terminal
Update meta titles, descriptions, alt tags across your entire site using Claude Code + WP-CLI. Hundreds of pages, minutes not hours.
6.4 GEO — Getting Found by AI Search Engines
Google AI Overviews, ChatGPT Search, Perplexity. Structure your content so AI engines cite and recommend you.
6.5 Competitor Analysis Workflow
Use Claude to research competitors, analyze their content strategy, and find opportunities they’re missing.
6.6 SEO + GEO Unified Strategy
A single system that ranks in both traditional search and AI search results. Set it up once, maintain weekly.
7
Going Live Safely — Backups, Security & Deployment
📦 4 Lessons⏱ Week 4
7.1 The Backup-Before-You-Touch-Anything Rule
WP-CLI export, database dumps, file backups. The 60-second habit that saves you from disaster.
7.2 SSL, Updates & Security Basics
Keep your site secure: SSL, safe update strategy, user permissions. The non-negotiables.
7.3 AI-Powered Debugging
Something broke? Paste the error into Claude Code. It reads logs, traces the issue, and suggests the fix. You approve.
7.4 Deploy Day — Push Your Site Live
Full deployment walkthrough: backup, verify, push, test. Confidence, not anxiety.
8
Your System — Routines, Templates & Independence
📦 5 Lessons⏱ Week 4
8.1 Design Your Weekly AI Routine
A repeatable system: what to check, update, create, and review each week — in under 5 hours total.
8.2 Your CLAUDE.md Template Library
Standardized CLAUDE.md templates for different project types: brochure site, e-commerce, blog, client project.
8.3 Build Your Prompt Library
Organize and save your best-performing prompts. Categorized, documented, ready to reuse.
8.4 The Independence Checklist
Can you build a site from terminal? Manage SEO? Deploy safely? Back up? Debug? Check every box.
8.5 Graduation & What’s Next
Document your own workflow. Share it with the community. You’re not a student anymore — you’re a practitioner.
B1
WooCommerce Store Management with AI
📦 4 Lessons🎁 Bonus Week
B1.1 Bulk Product Descriptions with Claude Code
Feed your product list, get back SEO-optimized descriptions. Hundreds of products, one session.
B1.2 Category, Tag & Attribute Optimization
Organize your store taxonomy for SEO and user experience using AI analysis.
B1.3 WooCommerce REST API — Remote Store Management
Manage orders, products, and customers through the API. Claude Code as your store assistant.
B1.4 Full Store Audit with AI
Products, SEO, speed, UX — run a complete health check and get a prioritized action plan.
B2
WooCommerce Sales & Conversion
📦 4 Lessons🎁 Bonus Week
B2.1 AI-Powered Abandoned Cart Recovery
Write email sequences that bring customers back. AI writes, you review, automation sends.
B2.2 Upsell & Cross-Sell Sequences
Post-purchase email flows that increase average order value. AI-personalized per segment.
B2.3 Customer Segmentation & Review Management
Segment your customer base with AI. Automate review requests. Build social proof at scale.
B2.4 Your Complete WooCommerce AI Playbook
Everything combined into a single operational system for your store.
This Is a Real Workflow. Not a Video Library.
51 sessions. 10 modules. Live coaching. Terminal, browser, and AI working together. Built from decades of WordPress experience.
Apply Now — $497 →